What is the nature of this site and why “The re-Branded Life”?, you might ask! Well, I’ll tell you. Never had I thought of 'branding' one’s life before until I heard somebody say that in order to let others know of your expertise, you must consider branding yourself in the market place. That was weird sounding to me. But I said: “OK”
What was even weirder was that not long ago I had a dream that God used in order to speak to me in a new way. I’m not your “dreamer” kind of guy. God does not usually use dreams to get my attention. But in this case – He did!
Somehow in my dream I was dealing with the issue of healing and certain aspects of the Christian walk of faith. It appeared that I had asked God some questions and He begun to give me some instructions.
At the end of His lessons, He added this: "Healing is not something you receive whenever you need it, but healing is to be worn.” I said: “What?” He went on explaining how healing is something you must wear- much like a pair of jeans. He continued explaining how most guys will wear a pair of jeans – like all the time.
Truth be known, most of us guys have a favorite pair of jeans that our wives would just assume use them for cleaning rags – better yet, for fire or for the trash. But they are so comfortable that we refuse to get rid of them. The thin layer of fabric, much like onion skin, frees the body to move freely – it seems.
In addition, some of these jeans we wear are also of a certain brand name. Some prefer Levis while others prefer Wranglers (like me). And that brand is what we always wear because it makes us feel comfortable and in some cases, it even gives us some weird sense of security.
As God began to explain this he asked me the question: “so, what is your brand, son?” At which point I woke up and realized that I had not been wearing the Lord Jesus Christ as I should, displaying his brand so that I could walk in His promises and other see the grandeur of His splendor in my life. In other words, healing is not something we pray for when needed, but something we have with us all the time and when the body gets ill, we simply put on healing.
Didn’t Paul tell us to “put on the Lord Jesus Christ?” (Romans 13:14) Well, Jesus Christ is our healer, and if we are encouraged to “put Him on” then that means that there are times when we “take Him off.”
So this is why re-Branding exists. Regardless of our age, our lives have been branded in someway, shape or form. Our experiences, training, education, environments, relationships, and likes and dislikes, have made us who we are today.
When we begin a new relationship with God, there is a re-branding that begins to take place. In fact, you automatically begin to wear (as it were) a new label, but you’re not walking in the potential of the brand yet.
So re-Branding will take us on a journey of growth – not to bring change as much as it is to help you discover the real you on the inside that is screaming to come out for a greater you. You are filled with untapped potential to do what you can only imagine – but God wants to make it real. The only way to materialize who you really are, is to discover what brand you really wear and if that is the brand you naturally want to wear.
So let’s discover our God-given purpose here on earth – as we launch a perpetual time of growth in every area of our lives, enjoying the benefits of our re-Branding. Let’s get’s started, shall we?
Join me in some of the blogs, vlogs, products, and much more. We want to impart to you what God has already imparted (and continues to impart) unto us. We are all a work in progress. We just have to know and wear our real brand.
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About the Author
Alex Colón, Entrepreneur, Author, Speaker, Teacher, Pastor, Blogger and best of all, Husband and Father of 4. Living the re-Branded life