Part 3 - Bonus
Yeah I know, I told you it was a two part series, but guess what? I had more to share and so I made this a Bonus for you. Just one more tip – an important one.
While on the same vein of The Reality of Authentic Value in Your Blog I want to make yet another important point.
When we produce quality products, whether it is another energy drink, a book, a blog or whatever it is, it is important for it to have value for the purpose of generating value in others.
This is the secret to lasting relationships, to clients as opposed to customers, and to friends as opposed to clients.
Most business owners want clients – but many follow the same old failing system of playing the number’s game and so they fall into the trap of getting more traffic to their businesses because some will, some won’t, so what!
I realize that the business world is about numbers. But if you want to develop relationships with your clients, then you better see them first as individuals and treat them as humans – not numbers. You can’t have a lasting relationship with numbers, right?
It has been my experience that though my businesses have not generated millions of dollars- YET- causing me to retire at the age of 35 (like some have), what I have experienced is repeated businesses from – not just clients – but (get this) friends.
I used to have a painting/staining business. My conversion rates (sale contracts from my free estimates) were at 99% consistently every year. Why? Because my heart’s desire was to provide them with quality and value. By the time their house was painted or the long home was stained, I left behind a happy friend, not just a happy customer. Sometimes I’d get emails from my customer/friends. Other times I’d see them at the store, gas station or wherever – and they were always friendly and happy to see me.
It was only a matter of two to four years when the call would come; my friend wanting me to treat their log home or paint their house again. This time, the charges were more, and they were happy to pay me the additional amounts. They were well aware that the prices of gas, paint, stain and all materials have gone up so they were ready to pay without a problem.
And guess what? More than once I would get a bigger check amount than what I contracted. When making sure they wrote the right amount they always said: “yes I know – you deserved it.” Are you kidding me? I just did my job! I thought.
Shortly thereafter, I realized that I had provided more than just a paint job. I provided trust, confidence, a professional approach and the expertise that they needed. In addition, they could welcome their guests to a nicely treated home and they felt good about it. This provided quality and value to them.
It is my goal and desire that you become my friend on this blog. I’m not looking for readers, customers or clients, I’m looking for more friends that I can influence, lead, coach, mentor, learn from, and provide more value to.
I have lead, coached and counsel many friends in the past and present with my occupation as pastor. But there are more friends out there beyond the walls of my city that can use my friendship.
So here is my pledge to you. I am bound determine to provide the best possible value – not perfection, and perhaps not always the best information you’ll find in one specific topic. Truth is, you will always be enhanced by the value that I am determined to provide for you and for your future.
Together we can make our world a better place to live. Together, we can enhance, improve and increase the value of our personal branding – who we really are and who others need – a friend.
Remember to always focus on providing value to those you come in contact with. Sow good seeds. Be a true friend. Build true relationships - and you will never run out of things to say, share, or even things to sell.
Ps. Did you enjoy this post? If so, I’d like to know of any uncommon experience you had as you provided value to somebody else. Leave a comment below.